The game in recent times has been endorsements, endorsements, endorsements. For years, Nollywood and African Celebrities in general were focused solely on their specific careers as a means of earning financial revenues. But as years have past, the industry has metamorphosized and gradually adopted successful models that have been applied in other industries including Hollywood. Many celebrities together with businesses have embraced the notion and vigorously charting partnerships that a win-win for all.

Many have been successful at that especially Stephanie Okereke who has been a beneficiary of such deals. Below is a video commercial for “Kanekalon Hair” she featured in recently:

AfricanMoviesNews.com